Do you think it was stupid of Bausch & Lomb to sell Ray-Ban to?
Italian Luxottica Group?
I mean hello, the brand of sunglasses has a cult status, a celebrity status. It is the most popular brand of sunglasses in the world. It’s been featured on the big screen more than any designer sunglasses in history.
And in 1998, the brand sold 1,000,000 units of sunglasses, then the succeeding year of 1999, Bausch & Lomb sold it to Italian Luxottica Group. I don’t get it. And they sold it for $640 million only?????????? They would earn way more than that amount if they had retained the brand.
I’ve read an article wherein it says they sold it so they could focus on their vision care, etc. It still doesn’t make sense.
I read in another article, that when they sold the brand, it caused a hefty slice off their sales?
Why in the world would they sell the most popular brand of sunglasses in the world to their competitor when they were the ones who was responsible for establishing it’s name. it’s just INSANE!!!!!
Bausch & Lomb created two of the most imitated styles the “aviator” and “wayfarer” and wayfarer is considered as the most popular style of sunglasses. Bausch & Lomb also designed Predator.
They made all the classic and popular design of their sunglasses and establish it’s name and sold it another company who did nothing to make ray ban what it is today and that company is the one getting the benefit right now since they own that brand now.
Wow yeah, i didnt know that but that was pretty stupid. Ray-Bans are only getting more popular too…